EarthDrive™: The Eco-Friendly USB Drive

Large Space, Good Pricing, and Great Environmental Qualities.

The world’s first recyclable USB Drive, the The ATP EarthDrive™ is not only the most environmentally friendly storage device on the market today, but a dependable product as well. With years of product development and extensive research, the EarthDrive’s housing is designed and built using the maximum amount of biodegradable materials (PLA), resulting in a fully recyclable product. PLA (Polylactic acid) is a biodegradable polyester derived from renewable resources, such as corn.

Manufactured with ATP’s SIP technology, and using only the best components in the industry, allowing for waterproof, dust proof, ESD (electro-static discharge) and shock proof. “The EarthDrive takes our more than fifteen years of effort, design and quality implementation in the memory marketplace to the next level,” said Michael Plaksin, ATP Vice President of Sales. “Now, more than anytime in the history of our company, we are committed to creating products that take into consideration the environmental impact on our world and our global community.”

The EarthDrive’s built in security software allows for password protection of private data, and comes in sizes ranging from 1GB to 8GB. The EarthDrive’s housing and packaging is made of recycled paper and recyclable materials. But ATP takes it one step further, with not just an environmentally-friendly product, but by charitable efforts as well. Every EarthDrive sold, ATP will donate a portion of the profits to help plant trees, thus helping to offset their carbon footprint and restoring the environment.

Partnering with American Forests who are a world leader in planting trees for environmental restoration. They’re committed to protecting, restoring, and enhancing the natural capital of trees and forests. Each tree planted has the ability to remove over one ton of CO2 from the atmosphere during its lifetime.

I’ve read in a lot of different places (from “green” people too) that some people feel this product is a waste and another “green-fad”. Here’s my take on that:

1st. That’s utter bull…for those of you who’ve regularly read my blog know that I’ve been saying this all along: It starts with the little things, and you build from there. If we continue to substitute regular everyday products for more environmentally-friendly ones that breakdown in landfills, then we’ll have spared out future from being filled with junk from centuries earlier. I’ve also seen people say “how many will actually recycle a USB-Drive?”

Well, I counter with this: How can they recycle anything if there’s nothing there to recycle. If we keep criticizing and putting-down technologies and advancements that produce options to choose from, then there’s no next step. Who knows what the developments by ATP (and other companies like it), can lead to, and what the combined technologies can do. What if this idea (and the tech used in it), leads to a 100% bio-degradable PC in the future? Or, when combined with other Eco-Techs, it allows so many of our non-degradable products out there now to suddenly be reducible to environmentally safe byproducts.

2nd. I’ve got this idea that started taking fruition based upon what I’ve read recently on some various websites. It involves a lot of people touting themselves as green, many (if not all), are great people who truly love what they do in trying to save the environment (and I think they do a helluva job). But, I’m really starting to think they might think it’s some sort of exclusive club (being green). The problem comes when they start getting defensive about, what they perceive as, the “green-fad”.

They criticize the recent influx of green-tech, and other green products, and end up discouraging new shoppers who are new to this area (and who otherwise would’ve bought the product). I understand that there’s a lot more choices to choose from (that’s not exactly a bad thing when you’re trying save the world), and I understand that a lot of shady people are taking advantage of consumers with bad products. Without thinking ahead, what these people end up doing when they generalize their criticism is group the legit products that could have help advance the green-movement with the bad ones. The uninformed consumer doesn’t really know the difference. How can they, this is a pretty new area for all of us. This, in-turn, makes consumers keep second-guessing themselves when they purchase these better-for-the-environment products, and many end up just not buying the product at all because of all the negative reviews.

To the right is an example of a cool-looking USB Drive that may come off as slightly green because its made of wood instead of plastic. But, it’s not because who knows how many trees were cut-down to make it. It’s available in Japan for about $62, and is made by Marubeni Infotech. That’s an example of a shady green product, but I didn’t go off and start criticizing the current green movement. No, I just told you about the product, what I thought was wrong, and left it at that for you to decide what to do (and whether it’s wrong or right). I may offer you my own take on the product from time to time, but I don’t force you to take that stance, because I feel what’s the use in making someone do something when they don’t want to…they’ll end up doing it for all the wrong reasons.

Just my humble two-cents.

Below are some links (including where to purchase the The ATP EarthDrive™):

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~ by drcorner on September 2, 2008.

4 Responses to “EarthDrive™: The Eco-Friendly USB Drive”

  1. Interesting point that you bring up with regards to the “green club” . I think some companies are using hype, trying to get hip & they tend to use the term more as a marketing tool rather than a true way of living. I agree with you that it should be more about the small steps each of us take each day. Green means different things to different people. I was recently criticized by a customer for my composting of all the plant material at the store, because I couldn’t guarantee that everything that goes into the bin is natural and without pesticides. I tried to explain the reasoning that I can only do my part, I’m not the planet police. It is out of my control to know what someone used when they grew this plant or that flower..particularly at a commercial level in a huges industry that gets products from around the globe. Does this mean I shouldn’t recyle? I feel good that the waste is being made into compost, rather than going in the landfill. It may not be perfect, but I know that “green” to me is as much about taking care of people, as it is about doing daily things that are good for the planet. If we all do small things in our everyday life, we can make a huge difference and hopefully leave the legacy of a healthy planet for our next generations to come. BTW, that’s a cool tool, I’ll have to read up on it.

  2. Thanks…Sorry to hear about your rude customer. To add upon what we’ve both said, it’s sad to see there’s so many ulterior motives out there, and not just by the “bad’ companies using shady products, but by others who deter average day-to-day people from learning about ways to improve themselves and the environment.

    You had the exact right mindset when you replied the way you did to the customer, who probably failed to understand that worms and bacteria will digest a lot of those chemicals (not all), and that it’s a start…and any start is a good one. 😀

    Glad to hear you’ll checkout the EarthDrive, for a businessperson like yourself, it should be a great addition for when you have to transfer large files between your home and work. It’s secure, small in physical size, eco-friendly, and cheaper than many of the regular plastic products out there. With the the largest size available right now, the 8GB, it can hold a TON of files.

  3. I’m always for using products that are better for the environment. I don’t understand why anyone would dissuade anyone else from taking better care of the planet we all have to share, but insecurities can cause people to do strange things.

  4. hi..there’s no harm in optimism, i m keeping my fingers crossed for a recyclable PC conisdering the number of junk electronic components,PCs that has been accumulated..

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